Case Study
Jola Production Partner - Hooker Furnishings
As a newly appointed production partner of Jola Interactive, Frantic Studio was brought on to create a fully animated marketing video celebrating the launch of Hooker Furnishings’ stunning new web portal. Designed and developed by Jola, the site is a state-of-the-art platform—visually striking, highly functional, and built with cutting-edge tools like a next-generation visual configurator, unified login, custom dashboards, and unmatched product detail. Frantic Studio took Jola’s incredible work and transformed it into an energetic, attention-grabbing marketing piece that brought the new portal to life and generated real excitement around the launch. The result was a powerful launch piece that exceeded Hooker Furnishings’ expectations.
Case Study
Gran Nichetto - STEINWAY & SONS
Frantic Studio was chosen by Steinway & Sons to document their historic collaboration with award-winning designer Luca Nichetto, the first Italian to design a piano for the iconic brand. Approaching the piano as a piece of furniture, Nichetto meticulously redefined its external elements in partnership with Steinway’s master craftspeople, describing the project as akin to "micro-architecture." Frantic Studio expertly captured this unique design process, filming and photographing Nichetto at the Steinway factory to illustrate the merging of tradition and modernity in the Model B piano. The resulting video and photography brought Steinway’s vision to life, beautifully documenting a milestone that celebrates craftsmanship, design, and innovation.
Case Study
OWNER PROFILE - STEINWAY & SONS
Frantic Studio was commissioned by Steinway & Sons to create an intimate video exploring the lives of Steinway owners around the world, capturing the shared passion and dedication they bring to music and culture. In one beautifully shot segment, Frantic Studio features Akina Chong, an owner of the Steinway Spirio from the Imagine Series Limited Edition, in her stunning Oyster Bay, Long Island home. Through endearing visuals and an authentic interview, Akina shares how her Spirio enriches her life and her son Kennedy's, showcasing how Steinway’s commitment to excellence resonates deeply with its diverse community of owners.
Case Study
Lang Lang Disney - Steinway & sons
To unveil the exclusive STEINWAY X DISNEY: MICKEY MOUSE LIMITED EDITION piano, a collaboration blending Steinway's timeless artistry with Disney's whimsical charm, Steinway turned to Frantic Studio to produce a captivating promotional video. Featuring renowned pianist Lang Lang, Frantic Studio’s video masterfully showcased the enchanting, hand-painted work of acclaimed Italian artist Elena Salmistraro, who brought Disney’s magic to life on each of the 25 limited-edition pianos. The video captures both the intricate artistry and the joyful spirit of Disney, making this unique release resonate with audiences worldwide.
Case Study
architectural Digest - Lenny Kravitz grand - Steinway & sons
Frantic Studio did a terrific job producing and creating the live stream event for Architectural Digest and Steinway & Sons, unveiling the stunning Kravitz Grand Piano with Lenny Kravitz. The program blended high production value with an intimate, behind-the-scenes feel, capturing the energy of the collaboration and the artistry of the piano. From camera direction to lighting and pacing, every element was designed to highlight the design’s bold spirit and craftsmanship. Live streams like this are a powerful way to marketing tool—bringing products to life, telling a brand story in real time, and creating authentic, engaging connections with audiences.
Case Study
reinventing racehourses-Akindale
Akindale turned to Frantic Studio to create an inspiring visual story as part of its relaunch and campaign to increase philanthropic support. Founded in 2006 by the late John Hettinger—a New York racing community icon and trailblazer in thoroughbred aftercare—Akindale Farm serves as a safe haven for retired racehorses. Frantic Studio’s production beautifully captured the farm’s mission and legacy, showcasing the hundreds of acres Hettinger dedicated to providing former racehorses with a nurturing home and a hopeful future. The compelling narrative effectively reflects Akindale’s compassionate purpose, inspiring viewers to join in supporting this remarkable cause.
Case Study
Gran Nichetto - STEINWAY & SONS
Still Photography












Frantic Studio’s still photography for Steinway & Sons’ Gran Nichetto, designed by renowned artist Luca Nichetto, is a masterclass in visual storytelling. The series captures refined, nuanced portraits of Nichetto himself, revealing the thoughtful vision behind the design, while showcasing the piano’s exquisite details—its sculptural curves, luxurious finishes, and subtle craftsmanship. Every frame is carefully composed to elevate the instrument beyond object, presenting it as a living intersection of art, sound, and design. Transcending traditional furniture or product photography, the images evoke emotion, atmosphere, and artistry, perfectly mirroring the piano’s blend of classic elegance and contemporary innovation.