Frantic Studio partnered with GE Capital Fleet Management to create a marketing brand video that told the compelling story of Matrix Medical Network while seamlessly featuring GE Capital’s role. The goal was to highlight Matrix’s services and people without making the GE Capital integration feel forced or promotional.

Through on-location interviews, engaging B-roll, and careful narrative structuring, Frantic Studio captured authentic moments that showcased Matrix’s operations and the human impact of their work. GE Capital Fleet Management’s contribution was woven naturally into the story, emphasizing how their support enables Matrix to operate efficiently and serve clients effectively.

The final video successfully engaged viewers, balancing brand messaging with human interest, and delivered a clear, authentic narrative that informed and inspired audiences. Early feedback indicated high viewer engagement, demonstrating that the story resonated while subtly promoting both brands.

Frantic Studio partnered with the Wall Street Journal to produce a branded content feature for Wells Fargo that felt more like a compelling documentary than a commercial. The video explored the history, philosophy, and values of Mike Sinyard’s company, Specialized, while subtly integrating Wells Fargo as a supporting brand.

Through cinematic storytelling, authentic interviews, archival footage, and carefully curated B-roll, Frantic Studio crafted a narrative that drew viewers in and showcased the human side of the company. Every element was designed to engage and inspire, highlighting Specialized’s story in a way that felt genuine and unforced.

The final feature was highly successful and widely praised for its authenticity, creative execution, and seamless brand integration. It demonstrated that branded content can educate, inspire, and captivate audiences without feeling promotional.

Frantic Studio was honored to be selected by Steinway & Sons to document a milestone collaboration with acclaimed Italian designer Luca Nichetto—the first Italian to design a piano for the legendary brand. Known for its legacy of craftsmanship, Steinway partnered with Nichetto to merge traditional artistry with contemporary design in a bold reinterpretation of the Model B piano.

Nichetto approached the piano as a refined piece of furniture, reimagining its external form with a focus on detail, proportion, and tactile experience. Describing the process as “micro-architecture,” he worked closely with Steinway’s master craftspeople to shape every curve and surface.

Frantic Studio captured this creative journey from concept to completion, filming at Steinway’s New York factory and documenting the collaboration through cinematic video and expressive photography. The visuals highlighted the synergy between designer and artisan, showcasing the piano’s transformation with clarity and elegance.

The resulting work celebrates a rare blend of heritage and innovation. More than a behind-the-scenes look, it honors a shared pursuit of excellence—and Frantic Studio is proud to have brought this vision to life for one of the world’s most iconic brands.

photography

Frantic Studio’s still photography for Steinway & Sons’ Gran Nichetto, designed by renowned artist Luca Nichetto, is a masterclass in visual storytelling. The series captures refined, nuanced portraits of Nichetto himself, revealing the thoughtful vision behind the design, while showcasing the piano’s exquisite details—its sculptural curves, luxurious finishes, and subtle craftsmanship. Every frame is carefully composed to elevate the instrument beyond object, presenting it as a living intersection of art, sound, and design. Transcending traditional furniture or product photography, the images evoke emotion, atmosphere, and artistry, perfectly mirroring the piano’s blend of classic elegance and contemporary innovation.

Frantic Studio did a terrific job producing and creating the live stream event for Architectural Digest and Steinway & Sons, unveiling the stunning Kravitz Grand Piano with Lenny Kravitz. The program blended high production value with an intimate, behind-the-scenes feel, capturing the energy of the collaboration and the artistry of the piano. From camera direction to lighting and pacing, every element was designed to highlight the design’s bold spirit and craftsmanship. Frantic also seamlessly integrated branded content and live audience engagement, making the experience feel both premium and personal. Live streams like this are a powerful marketing tool—bringing products to life, telling a brand story in real time, and creating authentic, engaging connections with audiences.

When PepsiCo set out to create a fresh, lifestyle-driven spot for Lay’s, they partnered with Frantic Studio to bring authenticity, charm, and intimacy to the screen. The result was “My Favorite Things”—a warm and candid portrait of an independent young woman whose life is full of character, rhythm, and joy.

Frantic crafted a visual narrative that feels more like a personal journal than a commercial. Shot in a soft, natural style, the piece invites the viewer into her world: she strums her bass guitar, flips through her favorite novels, and shares quiet moments with her dog—all while unapologetically indulging in her go-to snack, Lay’s Potato Chips.

This isn’t a scripted pitch—it’s an honest appreciation. Her testimonial feels real because it is real. Frantic’s direction centered on capturing those unscripted, intimate moments that reflect how Lay’s naturally fits into the lives of everyday people.

The final spot is a celebration of self-expression, small pleasures, and personal flavor—exactly what Lay’s and Frantic Studio set out to deliver.

TTo help attract top-tier talent, Johnson & Johnson partnered with Frantic Studio to create a lifestyle-driven recruitment video titled “Building the Future of Health.” The film profiles a young professional, wife, and mother who finds meaning and fulfillment in her role at J&J.

Frantic crafted an intimate, documentary-style spot that follows her daily life—from breakfast with her kids to leading at the Performance Institute, J&J’s executive training program. The video captures the balance between work and family, reflecting a company culture rooted in purpose and well-being.

Natural lighting and thoughtful voiceover enhance the authenticity, making the piece feel like a personal story rather than a corporate ad. Her reflections convey genuine pride in being part of a company that values growth, wellness, and human potential.

Through heartfelt storytelling, Frantic Studio helped humanize the brand, showing how professional purpose and personal values align at Johnson & Johnson.

Akindale turned to Frantic Studio to create an inspiring visual story as part of its relaunch and campaign to increase philanthropic support. Founded in 2006 by the late John Hettinger—a New York racing community icon and trailblazer in thoroughbred aftercare—Akindale Farm serves as a safe haven for retired racehorses. Frantic Studio’s production beautifully captured the farm’s mission and legacy, showcasing the hundreds of acres Hettinger dedicated to providing former racehorses with a nurturing home and a hopeful future. The compelling narrative effectively reflects Akindale’s compassionate purpose, inspiring viewers to join in supporting this remarkable cause.

Frantic Studio has built a reputation for delivering high-impact animation and motion graphics that not only look stunning but solve creative problems in unexpected ways. With a deep bench of design talent and a knack for visual storytelling, Frantic has partnered with major brands like Microsoft, Abbott, and NBC to bring clarity, personality, and polish to complex messages.

From sleek, data-driven explainer videos to emotionally resonant brand stories, Frantic’s animation work is never one-size-fits-all. Each project is treated as a creative puzzle—balancing strategy, story, and style. Whether it’s developing animated characters to humanize a global healthcare message for Abbott, crafting bold kinetic typography for NBC’s broadcast promos, or building intuitive UI animations for Microsoft’s product launches, Frantic adapts their approach to meet the challenge.